Description
Your competitors can copy your products, undercut your prices, and mimic your marketing, but they can’t replicate your story.
Dan Grech, former business journalist, serial entrepreneur, and founder of YBYS, provides a blueprint for crafting an authentic and emotionally resonant narrative about your business that will drive revenue, attract the right team, lead to deeper connections with clients and the community, and provide clarity of purpose.
Fundamentally a guide to building a business you love, Your Business Is Your Story walks you through a three-step process for identifying your authentic story, shaping it into compelling narratives, and deploying it strategically. Through real stories and compelling anecdotes, Grech shows you how to carve your competitive advantage out of what you already have—your singular journey.
Learn how to:
- Discover your origin story—uncovering the experiences, struggles, and breakthroughs that led you to build your business
- Craft a narrative that positions you as authentic, relatable, and mission-driven
- Master proven frameworks for deploying your story strategically
- Build a living arsenal of shorter, targeted anecdotes for flexible use across your business
Your Business Is Your Story will equip you to attract your ideal customers, your ideal employees, and your ideal partners, all leading to significant growth and a deeper sense of meaning.
Product Details
Writer: Grech, Dan
Release Date: 2027-03-31
FOC Date: 2027-02-24
Page Count: 288
All comics ship bagged and boarded.
SKU: 9798902680703
Barcode: 9798902680703
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No, we ship all over the great country of New Zealand. Shipping starts from $4.50 for most of Christchurch, $8.50 for NZ and $13 for Rural delivery and will be shown at checkout.
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Rural
Rural deliveries will add an extra 2-3 days.
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About Pop Weasel
Pop Weasel has a team of 4 who all enjoy Pop Culture. We are based in Christchurch and enjoy spending time playing board games, reading and just hanging out.
We love reading and the story telling that goes into comics, graphic novels and manga inspired us to open a comic book store to help share that passion with others.
We sell online only allowing us to offer some of the best deals around. Pop Weasel is a comic bookshop based in Christchurch, New Zealand.
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