Description
We are taught to look for the future close to home: among our competitors, our customers, and the prevailing ideas within our own field. By the time a shift becomes visible inside a category, much of its strategic value has already been claimed. Your next advantage is probably taking shape somewhere you are not looking.
Latitudinal thinking is the practice of looking across fields to recognize patterns others miss. Rather than examining the world you already know more intently, you learn to identify the same need, behavior, or force taking shape elsewhere, and to consider what it could make possible in your own work.
Strategist Lara O’Shea has built her career on these connections. Drawing on geography, anthropology, photojournalism, and more than two decades of work across industries, she follows premiumization from spirits to skincare, coffee, and pet food, and now to fresh produce. She shows how two exhausted doctors at Great Ormond Street watched a Formula 1 pit stop on television and rebuilt the most dangerous minutes in pediatric heart surgery around what they saw, cutting technical errors per handover by roughly 40 percent. She traces how a self-taught carpenter’s son solved the longitude problem that Europe’s astronomers had claimed for two hundred years.
Recognizing a connection is only the beginning. At the center of the book is the Latitude Scan, a five-step method for finding promising patterns, uncovering the forces beneath them, translating them across boundaries, and testing whether they truly fit: Chart, Scan, Triangulate, Traverse, and Ground Truth. A chapter on failure names the six ways a borrowed pattern goes wrong, so a reader can tell a meaningful parallel from a superficial resemblance before betting on it.
The book arrives at the moment depth stopped paying. Your competitor’s AI has read the same reports as yours, and knowing your category better than anyone else is no longer an advantage you can hold. What remains is human work: deciding where to look, recognizing a structure when it turns up in an unfamiliar container, and judging whether it will survive the crossing.
Product Details
Writer: O'Shea, Lara
Release Date: 2027-04-13
FOC Date: 2027-03-09
Page Count: 272
All comics ship bagged and boarded.
SKU: 9781646873623
Barcode: 9781646873623
NZ Best Price.
We price match + give Pop Perks.
1400+ 5 Star Reviews
Our reviews are independently verified by Judge.me
90-Day Returns (*1)
Return your items hassle free for a full refund. Items must be unopened/unread.
Similar To Thinking In Latitudes: Depth Is Only One Direction:
Recently viewed
Shipping
No, we ship all over the great country of New Zealand. Shipping starts from $4.50 for most of Christchurch, $8.50 for NZ and $13 for Rural delivery and will be shown at checkout.
It depends on where you are. From the moment your order has been packed and processed by Pop Weasel it will take 3-4 business days to arrive.
Rural
Rural deliveries will add an extra 2-3 days.
Availability & Delivery
Please refer to the product page for specific delivery timeframes and estimates, such as Available From Supplier or a listed Release Date. These details come directly from our suppliers and can change frequently.
Once the item arrives at Pop Weasel, we’ll carefully pick, pack, and ship your order via your chosen delivery method.
All timeframes are estimates only and may vary.
Delivery details will be provided in a tracking information email.
We use NZ Post. Christchurch Deliveries maybe hand delivered.
Pop Weasel Guarantees
We always aim for make sure our customers love their orders, but if you do need to return an order, we’re happy to help. Just email us directly and we’ll take you through the process. Pop Weasel has a 90 day return guarantee for unused items. If your item has been opened get in contact and we will work with you to resolve any issues. Our terms exclude special order items which we deal with on a case by case basis.
Our Price Guarantee
* If you find a lower price on an in stock identical product, we will beat it by 5% and give you our famous Pop Perks.
Excludes special order, quotes, on account (credit and cash) purchases, stock liquidations and commercial quantities.
The same product must be available to you for delivery or collection and must be in-stock within New Zealand at the competitor. Includes GST and delivery charges. Price matches are limited to one per person per product.
About Pop Weasel
Pop Weasel has a team of 4 who all enjoy Pop Culture. We are based in Christchurch and enjoy spending time playing board games, reading and just hanging out.
We love reading and the story telling that goes into comics, graphic novels and manga inspired us to open a comic book store to help share that passion with others.
We sell online only allowing us to offer some of the best deals around. Pop Weasel is a comic bookshop based in Christchurch, New Zealand.
Any other questions?
If we still haven't answered your question, you can contact us below and we will get back to you as soon as possible.