{"product_id":"start-now","title":"Start Now","description":"You don’t need experience. You don’t need the perfect idea. You don’t need permission. You just need to start.\u003cbr\u003e\u003cbr\u003eToo many of us have an idea we never act on. We tell ourselves we need more money, more knowledge, more confidence or simply more time.\u003cbr\u003e\u003cbr\u003eAlberto Zandi believes the opposite. The best way to become an entrepreneur is to begin.\u003cbr\u003e\u003cbr\u003eAlberto started his first business in his early twenties. Today, he is the co-founder of one of the UK’s fastest-growing hospitality groups and host of \u003ci\u003eThriving Minds\u003c\/i\u003e, where he has spoken to some of the world’s most exciting entrepreneurs, creators and innovators about what it really takes to succeed.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eStart Now\u003c\/i\u003e, he brings together everything he has learned about turning an idea into a business: finding and testing your idea, raising money, choosing the right people, building a brand, making difficult decisions, surviving failure and staying resilient when things don't go to plan.\u003cbr\u003e\u003cbr\u003ePractical, inspiring and refreshingly honest, \u003ci\u003eStart Now\u003c\/i\u003e shows that entrepreneurs aren't born. They're made.\u003cbr\u003e\u003cbr\u003eStop waiting until you're ready. Start now.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":46228150288575,"sku":"9781398567375","price":69.99,"currency_code":"NZD","in_stock":false}],"url":"https:\/\/www.popweasel.co.nz\/products\/start-now","provider":"Pop Weasel","version":"1.0","type":"link"}