{"product_id":"bam-john-madden-the-nfl-explosion-and-the-video-game-that-changed-sports","title":"Bam!: John Madden, The Nfl Explosion, And The Video Game That Changed Sports","description":"\u003cb\u003eThe untold story of John Madden’s astonishing second act—and how the coach, broadcaster, and video-game icon transformed the NFL while confronting the damage football could do.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJohn Madden retired abruptly from coaching in 1979, five months after receiver Darryl Stingley suffered a paralyzing injury against his Raiders. The tragedy would never leave him. He had no intention of entering broadcasting. Yet, within a decade—BAM!—he had become the most recognizable voice in football and a driving force behind America’s most powerful sports league.\u003cbr\u003e \u003cbr\u003eVeteran sports journalist Scott HowardCooper reveals how Madden recast himself at exactly the right moment. Television was transforming sports, and the NFL needed a translator to turn complex strategy into entertainment. Madden didn’t just analyze football; he \u003ci\u003eredefined\u003c\/i\u003e how it was watched and loved—from the telestrator and pregame film study to Thanksgiving football.\u003cbr\u003e \u003cbr\u003eBut \u003ci\u003eBAM!\u003c\/i\u003e goes beyond the booth, tracing Madden’s personal life, unguarded moments, unexpected turns, and his influence through advertising, network wars, labor battles, concussion debates, and the \u003ci\u003eMadden NFL \u003c\/i\u003evideo game—which reshaped gaming and brought football to new generations. Yet, Madden could never entirely escape what the game demanded from the men who played it.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eBAM!\u003c\/i\u003e is the story of how one rumpled, affable man became a defining figure in football’s greatest boom—and its reckoning —and why the NFL cannot stop invoking his name.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":46016563773631,"sku":"9798895152034","price":59.39,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/1689\/8751\/files\/71193-cf34a8f8ab747c93dd0bfbadc838ef0aa33475344b1637cda07bad14b4677c4e.jpg?v=1786831413","url":"https:\/\/www.popweasel.co.nz\/products\/bam-john-madden-the-nfl-explosion-and-the-video-game-that-changed-sports","provider":"Pop Weasel","version":"1.0","type":"link"}